Business marketing tips

Facebook Marketing

Marketing — Tue, 08 Nov 2011 04:58:53 +0000

Marketing Triumphs of yesteryear

Marketing — Tue, 08 Nov 2011 04:55:13 +0000

A new look for changing markets

Marketing — Fri, 12 Aug 2011 05:51:55 +0000

Fast Food – Marketing Versus Reality

Marketing — Tue, 09 Aug 2011 08:35:36 +0000

Controversial marketing campaign – anti-smoking

Marketing — Thu, 05 May 2011 05:47:40 +0000

This impactful and confronting advertising does not focus on the health effects of smoking, but on the social perception. Often with young people this is far more important than health risks that could take 20 or 30 years to appear.

By making tobacco users as corporate slaves subject to will of faceless corporations the marketing destroys the rebellious and glamorous side to smoking.

Smoking companies did not market on physical properties – they marketed on social perception. A rugged cowboy, a glamorous couple on white sand.

It is a pity more governments do not understand the true purpose of marketing and market more effectively like this to save those young recruits to smoking and make smoking a thing of the past.

Marketing is not about the sausage (the facts) – it’s about the sizzle (the perception).

Branding

Marketing — Wed, 29 Dec 2010 22:38:58 +0000

The blog for marketing success

Marketing — Fri, 03 Dec 2010 07:07:05 +0000

Brand Wars

Marketing — Fri, 03 Dec 2010 07:04:56 +0000

Interesting marketing with fruit juice packaging

Marketing — Thu, 20 May 2010 08:53:17 +0000

Logorama – animated short film made with big logos

Marketing — Tue, 20 Apr 2010 10:02:34 +0000

Amazing animation done with some of the big name logos of the world.